Shopify
WooCommerce
+ more coming

The only financial app
you need for e-commerce

Meet Sun — your AI CFO

Real-time P&L, cash flow forecasting, balance sheets, tax planning, and expense tracking — across every platform you sell on.

Sunforce
Sun
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Ask anything. Get real answers.

Sun
You
Break down my profit this month

Here's your March breakdown:

- Revenue $12,847
- COGS & Expenses -$6,029
- Net Profit $6,818

Margin 53.1% — up 1.8pts from Feb

Ask Sun anything...
Sun
You
Generate my Q1 P&L report

Your Q1 P&L is ready. Here's the summary:

- Total Revenue $38,240
- Gross Profit $22,491 58.8%
- Net Profit $9,614 25.1%
Q1 P&L Statement.pdfCFO-grade · 4 pages · Ready to send

Revenue up +18% vs Q4.

Ask Sun anything...
Sun
You
How do I compare to industry benchmarks?

Your store vs industry median:

Gross Margin
66%
45%
Excellent
Net Margin
7.8%
10%
Good
AOV
$83
$65
Above Avg
Your Store Industry

Gross margin is top-quartile. Focus on improving net margin through cost optimization.

Ask Sun anything...

How It Works

1
ConnectLink your Shopify or WooCommerce store
2
SyncSun pulls your store data automatically
3
AskGet instant financial insights
Slack Integration

Chat with Sun
on Slack

Ask Sun about your profits, expenses, and trends — right from your team's Slack workspace. No tab switching required.

# finance
# daily-revenue
# alerts
Sun 9:01 AM
Good morning! Yesterday's revenue was $2,847 (+12% vs last week). Margin held steady at 54.2%. Top performer: Oat Milk Bundle — 38 units sold.
You 9:02 AM
What's my ad spend ROI this week?
Sun 9:02 AM
Your ROAS this week is 4.2x across all channels. Instagram is your best performer at 5.8x.
Built for founders, not accountants

No financial knowledge needed.
Let Sun handle your finances.

01
P&L StatementsReal-time profit and loss, auto-generated from your store data.
Rev $12.8KCost −$6.0KNet $6.8K
02
Cash Flow Forecasting30-day projections built from your actual order and cost patterns.
+$12.4K next 30d
03
Balance SheetsAssets, liabilities, and equity — always accurate, never manual.
Assets
$24.1K
Liab.
$8.2K
04
Tax PlanningEstimates, jurisdiction breakdowns, and accountant-ready PDF reports.
Q1 — $546 est.
3 jurisdictions
05
Smart AlertsMargin drops, ROAS declines, and stockout risks flagged before they hit.
ROAS dropped below 3x
06
Industry BenchmarksSee how your margins, CAC, and ROAS compare to stores like yours.
You
66%
Avg
45%
Automation

Sun works while you sleep

Zero-effort financial intelligence, delivered on autopilot.

Daily Snapshots

Revenue, profit, margin, and top sellers — delivered every morning at 9 AM.

Proactive Alerts

Margin drops, ROAS declines, concentration risk, stockout warnings — flagged before they hurt your business.

Auto Reports

Weekly and monthly P&L with AI insights — generated as PDF or CSV, ready for your accountant.

Capabilities

Everything a CFO does.
Instantly.

Financial Statements

P&L, balance sheet, and cash flow — the three financial statements every CFO produces, generated instantly.

Revenue $12.8KCosts $6.0KNet $6.8K

Cash Flow Forecasting

Seasonal, growth-adjusted, and linear projections up to 90 days with confidence intervals.

+$12.4K next 30d

What-If Scenarios

Model price changes, ad cuts, and volume shifts with demand elasticity — single or multi-variable.

42%48%margin

Proactive Alerts

Margin drops, ROAS declines, concentration risk, stockout warnings, refund spikes — caught before they hurt.

ROAS dropped below 3x threshold

Unit Economics

Customer acquisition cost, LTV:CAC ratio, and payback period — the metrics that drive growth decisions.

4.7:1 LTV:CAC

Budgets & Variance

Set monthly targets by category. Track actual vs budget with variance reporting and projections.

Revenue: 72% of $5K

Tax Planning

Sales tax by jurisdiction, estimated quarterly payments, entity-type aware calculations.

Q1: $546 estimated

Risk & Concentration

Product, customer, and channel concentration scoring with diversification warnings.

Top 3 products = 78% revenue

Vendor & Inventory

Vendor spend analysis, inventory aging buckets, dead stock detection, and turnover rates.

5.6x annual turnover

Your data is safe with us

Bank-level encryption. Read-only store access. We never store your payment data.

256-bit SSL
Read-only access
GDPR compliant
FAQ

Frequently asked questions

An AI CFO is an AI-powered financial advisor that handles the work of a traditional CFO for your online store. Sunforce's AI CFO, Sun, delivers real-time P&L statements, balance sheets, budgets vs actuals, cash flow forecasting, tax planning, unit economics, industry benchmarking, expense tracking, and what-if scenario modeling — everything a fractional CFO does, at a fraction of the cost. Sunforce supports Shopify and WooCommerce stores.

Sunforce syncs your orders, products, and costs in real time from Shopify or WooCommerce. It acts as a profit tracker that factors in COGS (cost of goods sold), platform fees, payment processing fees, ad spend, custom expenses, and invoices to calculate your true net profit — not just revenue. Every number is based on your actual store data, not estimates.

Yes, Sunforce offers a free plan with all AI CFO capabilities, 10 queries per month, and 30-day P&L history. Pro ($29/month) adds 200 queries, unlimited history, Slack integration, and smart alerts. Pro+ ($79/month) adds 1,000 queries, priority AI, and accountant-ready PDF reports. Compare that to a fractional CFO at $5,000–$10,000/month.

Built-in analytics on Shopify or WooCommerce show revenue and basic metrics. Sunforce is a full profit dashboard — it calculates true profit by incorporating COGS, ad spend, custom expenses, and all fees. You also get balance sheets, budgets vs actuals, tax planning, unit economics (CAC, LTV:CAC), industry benchmarking, cash flow forecasting, what-if scenarios, and proactive alerts that native analytics doesn't offer.

Sun covers about 95% of what a fractional CFO delivers for small-to-mid e-commerce stores: P&L statements, balance sheets, budgets vs actuals, tax planning, unit economics, risk analysis, vendor management, and industry benchmarking. For complex tax filing or investor-grade financial models you may still want a specialist — but Sun handles the daily, weekly, and monthly CFO work at $29/mo instead of $5K–$10K/mo.

Sunforce generates real-time P&L statements, balance sheets, cash flow forecasts, product profitability rankings, tax jurisdiction breakdowns, and CSV or PDF exports. Pro+ users get accountant-ready PDF reports suitable for bookkeeping and quarterly tax preparation. Reports are generated from your actual store data — not estimates. Works with Shopify and WooCommerce.

Absolutely. Sunforce uses bank-level 256-bit SSL encryption, read-only store access, and never stores your payment data. Your data is encrypted at rest with AES-256, and we are GDPR compliant. We never sell or share your data with third parties.

Yes. Sunforce automates much of e-commerce accounting and bookkeeping: P&L statements, expense categorization, COGS tracking, tax estimates, and balance sheets. It works alongside tools like QuickBooks or Xero, or can handle your core bookkeeping needs on its own with AI-powered automation.

Sunforce requests read-only access to your orders, products, and inventory data through your platform's official API (Shopify or WooCommerce). We do not access customer personal data such as names, emails, addresses, or payment details. You can disconnect at any time and your data will be deleted within 30 days.

Start with Sun today

The AI CFO for your e-commerce store. Free to start.