About Sunforce

Sunforce is an AI-powered CFO purpose-built for e-commerce stores — delivering real-time P&L statements, cash flow forecasting, balance sheets, tax planning, and proactive financial alerts at a fraction of the cost of a human CFO.

The Problem We Solve

Every Fortune 500 company has a CFO. Every funded startup brings on a VP of Finance by Series A. But the vast majority of e-commerce stores — including those doing seven or eight figures in annual revenue — have nobody filling this role.

A full-time CFO costs $150,000 to $300,000 per year. A fractional CFO runs $3,000 to $10,000 per month. For most ecommerce businesses, those numbers don't make sense. So the CFO function simply doesn't get done — and merchants make critical decisions about inventory, pricing, marketing budgets, and growth strategy based on gut instinct instead of data.

Sunforce changes that equation entirely. For $29/month, every e-commerce merchant gets the same caliber of financial intelligence that was previously reserved for businesses with six-figure finance budgets.

What Sunforce Does

Sunforce connects directly to your Shopify or WooCommerce store and delivers CFO-grade analysis through a conversational AI interface. Ask a question in plain English — "Am I actually profitable this month?" or "What happens to my margins if I raise prices 10%?" — and get an instant, data-driven answer.

  • Real-time P&L statements with full granularity by product, channel, and time period
  • Cash flow forecasting with 30, 60, and 90-day projections
  • Balance sheet generation on demand
  • Tax planning and estimation based on your actual profit trajectory
  • What-if scenario modeling for pricing, ad spend, hiring, and inventory decisions
  • Proactive alerts when margins drop, expenses spike, or cash runway gets short
  • Unit economics — CAC, LTV, LTV:CAC ratio, contribution margin per order
  • Expense tracking — COGS, ad spend, software, shipping, and custom categories

Our Mission

We believe every e-commerce merchant deserves access to sophisticated financial intelligence — not just the ones who can afford a $10K/month CFO. Our mission is to democratize CFO-level insights for e-commerce businesses at every stage, from first sale to $100M in annual revenue.

Meet the Founder

Sunforce was founded by Sun Lin, who saw firsthand how e-commerce merchants struggle with financial visibility. Too many store owners make decisions based on revenue numbers and bank balances alone — missing the full picture of profitability, cash flow timing, and margin erosion that a CFO would catch.

Sun built Sunforce to bridge that gap: an AI system that understands e-commerce data structures, fee schedules, and merchant workflows deeply enough to deliver genuinely useful financial intelligence — not generic dashboards, but real CFO-grade analysis through natural conversation.

Why E-Commerce?

Sunforce is built exclusively for e-commerce. We currently support Shopify and WooCommerce, with every model, calculation, and insight tuned for each platform's data structures — payout cycles, multi-currency orders, discount attribution, draft orders, and the full order lifecycle from checkout to fulfillment to return. This platform-native architecture means higher accuracy, faster answers, and insights that actually make sense for your business.

Connect With Us

Ready to see your true profit?

Sun is an AI CFO that calculates real P&L, forecasts cash flow, and answers any financial question about your store — instantly.

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