BeProfit vs TrueProfit vs Lifetimely: Honest Comparison (2026)

BeProfit, TrueProfit, and Lifetimely are three of the most popular Shopify profit tracking apps, each with a different approach to helping merchants understand their true profitability. This comparison examines their features, pricing, strengths, and limitations side by side — and explains where AI-powered platforms like Sunforce go beyond traditional dashboards to deliver forward-looking financial intelligence, not just backward-looking reports.

Why Shopify Merchants Need Dedicated Profit Tracking

Shopify's native analytics tell you how much you sold. They don't tell you how much you kept. The gap between revenue and profit is where ecommerce businesses succeed or silently fail — and bridging that gap requires a tool that aggregates costs from multiple sources, calculates true margins, and presents the full financial picture in one place.

This is the category that BeProfit, TrueProfit, and Lifetimely all serve. Each takes a slightly different approach, and each has genuine strengths. We covered the broader landscape in our guide to the best Shopify analytics apps in 2026, but this article goes deeper on these three popular options — and honestly evaluates where all three fall short.

BeProfit: Feature-Rich Dashboard Analytics

BeProfit positions itself as an all-in-one profit tracking and analytics dashboard for Shopify. It's one of the more feature-packed options in the category and has been a popular choice since its launch.

What BeProfit Does Well

Comprehensive profit calculation. BeProfit pulls in COGS, shipping costs, payment processing fees, Shopify fees, and ad spend to calculate profit at the store, product, and order level. The platform does a thorough job of accounting for the various cost layers that eat into margins.

Ad integration. BeProfit connects with Facebook, Google, TikTok, Snapchat, and Pinterest to pull in advertising spend data. This allows you to see ad costs alongside order revenue and calculate ROAS and CPA metrics within the same interface.

Custom reports. BeProfit offers a report builder that lets you create custom views — filter by date range, product, variant, country, or marketing channel. For merchants who know exactly what they're looking for, this flexibility is useful.

Visual dashboard. The interface is well-designed with charts, graphs, and visual breakdowns that make high-level financial data easier to digest than raw spreadsheets.

Where BeProfit Falls Short

Complexity. The breadth of features creates a learning curve. Merchants who want a quick answer to "how much did I actually profit this month?" may find themselves navigating through multiple report configurations before getting there.

No forward-looking intelligence. BeProfit reports on what already happened. It doesn't forecast cash flow, model scenarios, or predict how changes to pricing or costs would affect future profitability.

Manual COGS entry. While BeProfit can import COGS data, keeping it accurate requires ongoing manual updates as supplier prices change. There's no automated mechanism to adjust costs when your supplier raises prices or exchange rates shift.

Pricing scales with revenue. BeProfit's pricing tiers are based on order volume, which means your cost increases as your store grows — precisely when you need the tool most.

BeProfit Pricing (2026)

Plan	Monthly Price	Order Limit
Basic	Free	30 orders/mo
Starter	$25/mo	200 orders/mo
Professional	$50/mo	600 orders/mo
Ultimate	$100/mo	2,000 orders/mo

Pricing as of early 2026. Check BeProfit's website for current plans.

TrueProfit: Simplicity-First Profit Tracking

TrueProfit takes a more focused approach than BeProfit, concentrating on real-time profit tracking with an emphasis on simplicity and speed.

What TrueProfit Does Well

Real-time profit dashboard. TrueProfit calculates and displays your net profit in real time, accounting for product costs, shipping, transaction fees, and ad spend. The dashboard is clean, intuitive, and designed to give you a profit number quickly without deep configuration.

Automatic cost tracking. TrueProfit does a solid job of automatically pulling in Shopify fees and payment processing costs. For merchants who primarily want to know their bottom line without manual data entry, this automation is a meaningful time saver.

Product-level profitability. You can drill into profit by product or variant, which helps identify which SKUs are driving margin and which are dragging it down. This is essential information for inventory and marketing decisions.

Mobile experience. TrueProfit has a well-regarded mobile interface, making it easy to check your profit on the go.

Where TrueProfit Falls Short

Limited analytical depth. TrueProfit prioritizes simplicity, which means it lacks the depth of reporting that more analytically demanding merchants need. Custom report building is limited compared to BeProfit.

No cash flow forecasting or scenario modeling. Like BeProfit, TrueProfit is backward-looking. It tells you what your profit was yesterday, last week, or last month — but doesn't help you plan for next month or model the impact of business decisions.

Ad platform integration. TrueProfit connects with major ad platforms, but the depth of attribution and creative-level analytics is thinner than dedicated attribution tools or even BeProfit's ad reporting.

COGS accuracy dependency. The accuracy of TrueProfit's profit calculations depends on the COGS data you provide. If your costs are outdated or incomplete, the profit figures will be misleading — and TrueProfit doesn't flag this for you.

TrueProfit Pricing (2026)

Plan	Monthly Price	Order Limit
Basic	Free	50 orders/mo
Growth	$25/mo	300 orders/mo
Professional	$50/mo	1,000 orders/mo
Enterprise	$100/mo	3,000 orders/mo

Pricing as of early 2026. Check TrueProfit's website for current plans.

Lifetimely: LTV and Cohort-Focused Analytics

Lifetimely (now part of the AMP ecosystem) differentiates itself by focusing on customer lifetime value and cohort-based analytics. While it does track profit, its core strength is understanding long-term customer economics.

What Lifetimely Does Well

Lifetime value calculations. Lifetimely's standout feature is its LTV analytics. It calculates customer lifetime value using actual purchase data and cohort analysis, which helps you understand how much a customer is worth over time — not just on a single order.

Cohort analysis. Lifetimely groups customers by their acquisition date and tracks how each cohort's behavior evolves over time — repeat purchase rates, revenue per cohort, and LTV curves. This is valuable for understanding retention and the long-term payoff of customer acquisition.

P&L reporting. Lifetimely includes a profit and loss dashboard that accounts for COGS, ad spend, and operating expenses. It's not as granular as BeProfit's reporting, but it provides a reasonable overview of monthly profitability.

Email reports. Automated daily or weekly profit summaries sent to your inbox, so you don't need to log into the app to stay informed.

Where Lifetimely Falls Short

Profit tracking is secondary. Lifetimely's core value proposition is LTV and cohort analytics. Its profit tracking exists but isn't as detailed or configurable as BeProfit or TrueProfit. If your primary need is granular profit calculation, Lifetimely isn't the best fit.

No predictive financial modeling. Lifetimely predicts customer behavior (LTV projections), but it doesn't model business-level financial scenarios like "what happens to my margins if shipping costs increase 15%?" or "can I afford to hire two more people next quarter?"

Learning curve for LTV features. The cohort analysis and LTV projections require some understanding of customer economics to interpret meaningfully. Merchants looking for a simple profit number may find this depth unnecessary.

Integration limitations. Lifetimely's ad platform integrations are less extensive than BeProfit's, and the expense tracking capabilities are basic compared to full accounting-oriented solutions.

Lifetimely Pricing (2026)

Plan	Monthly Price	Key Features
Free	$0	Basic LTV reports
Basic	$34/mo	P&L, cohort analysis
Pro	$69/mo	Advanced LTV, benchmarks
Plus	$149/mo	Full suite, priority support

Pricing as of early 2026. Check Lifetimely's website for current plans.

Feature Comparison Table

Feature	BeProfit	TrueProfit	Lifetimely	Sunforce
Real-time profit tracking	Yes	Yes	Yes	Yes
Product-level profitability	Yes	Yes	Limited	Yes
Order-level profitability	Yes	Yes	No	Yes
Automated Shopify fee tracking	Yes	Yes	Yes	Yes
Ad platform integrations	FB, Google, TikTok, Snap, Pinterest	FB, Google, TikTok	FB, Google	FB, Google, TikTok
COGS tracking	Manual + import	Manual + auto-estimate	Manual	Automated
P&L statement generation	Yes	Basic	Yes	Real-time, automated
Cash flow forecasting	No	No	No	Yes
Scenario modeling	No	No	No	Yes
LTV / Cohort analysis	Basic	No	Advanced	Yes
Natural-language queries	No	No	No	Yes (AI CFO)
Proactive alerts	Limited	Limited	No	Yes
Custom reports	Advanced	Basic	Moderate	AI-generated
Mobile experience	Good	Excellent	Good	Good
Free plan order limit	30/mo	50/mo	Unlimited (limited features)	Generous

The Gap All Three Share

BeProfit, TrueProfit, and Lifetimely are all fundamentally reporting tools. They look at your historical data and present it in useful ways — profit dashboards, product breakdowns, LTV curves. They answer the question: "What happened?"

But none of them answer the more valuable questions: "What's going to happen?" and "What should I do about it?"

This is the gap that separates dashboard analytics from financial intelligence:

• Cash flow forecasting. None of the three predict your future cash position based on sales velocity, expense patterns, and payment timing. You can't ask "Will I have enough cash to place my next inventory order?"
• Scenario modeling. None let you model "What happens to my margin if I raise prices 8%?" or "What's the impact of switching from air freight to sea freight?" Before you make a big decision, you're guessing.
• Natural-language financial queries. You can't ask these tools a question and get an answer. You have to navigate to the right report, configure the right filters, and interpret the data yourself.
• Proactive risk detection. None continuously monitor your financials and alert you when margins are dropping, expenses are spiking, or a product is becoming unprofitable. You only discover problems when you happen to look at the right chart.

Where Sunforce Fits In

Sunforce was built to fill exactly this gap. Rather than adding another dashboard to your stack, Sunforce functions as an AI-powered CFO for your Shopify store — combining the profit tracking capabilities of BeProfit, TrueProfit, and Lifetimely with the forward-looking intelligence that none of them provide.

Everything they do, automated. Real-time profit tracking, product-level margins, fee calculations, ad spend integration, and P&L generation — all handled automatically without manual COGS entry or report configuration.

Plus what they can't do:

• Ask financial questions in plain English and get immediate, data-backed answers
• Forecast cash flow weeks and months into the future
• Model pricing changes, cost increases, and growth scenarios before committing real money
• Receive proactive alerts when financial metrics shift in ways that require attention

This isn't about replacing your existing analytics setup with a slightly different dashboard. It's about upgrading from static reporting to dynamic financial intelligence that helps you make better decisions faster.

Check our pricing page to see which plan fits your store, or explore how an AI CFO actually works with our detailed guide to AI CFOs for ecommerce.

Frequently Asked Questions

Which app is best for beginners who just want to see their real profit?

TrueProfit is the most beginner-friendly of the three. Its interface is clean, the setup is relatively quick, and it delivers a real-time profit number without requiring deep configuration. If your primary goal is simply knowing your true net profit without building custom reports, TrueProfit has the shortest time to value. That said, Sunforce achieves the same simplicity through natural-language queries — you just ask "What's my profit this month?" and get an instant answer.

Is BeProfit worth the price for a small Shopify store?

For stores doing fewer than 200 orders per month, BeProfit's free plan may suffice, but its 30-order limit is restrictive. The $25/month Starter plan is reasonable if you need custom reporting and multi-platform ad integration. However, if you're primarily interested in profit tracking (rather than advanced report building), you may get more value from a tool that includes forecasting and scenario modeling at a similar price point.

Can I use Lifetimely just for profit tracking, not LTV analytics?

You can, but it wouldn't be the best value. Lifetimely's profit tracking is adequate but less detailed than BeProfit or TrueProfit. Its real value is in the LTV and cohort analytics. If you don't plan to use those features, you'd be paying a premium for capabilities you're ignoring while getting a weaker profit dashboard than alternatives offer.

Do any of these tools replace the need for an accountant?

No. BeProfit, TrueProfit, and Lifetimely are profit analytics tools — they help you understand your profitability in real time, but they don't handle bookkeeping, tax filing, or formal financial statements. You'll still need an accountant or bookkeeper for tax compliance. However, having accurate, well-organized profit data from any of these tools makes your accountant's job faster and cheaper, which often offsets the tool's subscription cost.

How does Sunforce compare to using BeProfit or TrueProfit plus a separate forecasting tool?

Stacking tools creates fragmentation. You'd end up with one platform for profit tracking, another for forecasting, and possibly a third for scenario modeling — each pulling from slightly different data sources with slightly different assumptions. Sunforce consolidates all of these into a single platform with a unified data model, so your profit numbers, forecasts, and scenario analyses all use the same underlying data. It's simpler, more consistent, and typically less expensive than running multiple subscriptions.

The right profit tracking tool depends on where you are and what you need. If you want straightforward profit dashboards, BeProfit, TrueProfit, and Lifetimely all deliver. If you want to go beyond reporting and start making data-driven decisions about the future of your business, Sunforce was built for that next step.