Shopify True Profit Calculator
Build a mini P&L statement for your store. See your real net profit after every cost — fees, COGS, ads, shipping, and expenses.
Revenue & Orders
Your Costs
Your Mini P&L Statement
| Revenue | $25,000.00 |
| Shopify Fees (Shopify) | −$930.00 |
| Cost of Goods Sold | −$8,000.00 |
| Advertising Spend | −$3,000.00 |
| Shipping Costs | −$1,500.00 |
| Other Operating Expenses | −$500.00 |
| True Net Profit | $11,070.00 |
Key Metrics
Why Revenue Isn't Profit
Many Shopify merchants look at their top-line revenue and feel good — but revenue is vanity, profit is sanity. Between Shopify's subscription, payment processing fees, cost of goods, advertising spend, and shipping, your true profit can be dramatically different from what your dashboard shows.
This calculator helps you build a simple P&L (Profit & Loss) statement so you can see exactly where your money goes each month. Understanding your cost structure is the first step toward improving your margins.
How to Improve Your Shopify Profit
Once you know your numbers, you can take targeted action. The most impactful levers are usually: negotiating better supplier pricing (reducing COGS), optimizing ad spend for better ROAS, choosing the right Shopify plan for your volume, and reviewing app subscriptions to cut unnecessary expenses.
Related Resources
- How to Calculate True Profit on Shopify
- Complete Guide to Shopify Profit Tracking
- Sunforce P&L Feature
- Profit Margin Calculator
- Shopify Fee Calculator
Frequently Asked Questions
What is true profit for an e-commerce store?
True profit (or net profit) is what remains after subtracting all costs from your revenue: platform fees, payment processing, cost of goods sold, advertising spend, shipping costs, and other operating expenses. It's the actual money you keep.
How do I calculate my e-commerce store's profit?
Start with your total revenue, then subtract: platform subscription + transaction fees (Shopify, WooCommerce, etc.), cost of goods sold (COGS), advertising/marketing spend, shipping costs, and any other operating expenses like apps and software.
What is a good profit margin for an e-commerce store?
A healthy net profit margin for e-commerce is typically 10-20%. Top-performing stores can reach 20-30%. If your margin is below 10%, you should look for ways to reduce costs or increase prices.
You just spent 5 minutes doing this manually.
Sun calculates your true profit in real-time from your actual store data — updated every hour. No spreadsheets. No guessing. Just connect your Shopify or WooCommerce store.
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